Mannequins Part 1 – Store Fixtures

Mannequins are the “silent salesman” in your store. They pitch your latest merchandise (show them coordinated with the apparel and accessories you sell), letting your customers know they can be “in style” with this choice.

A large department store usually owns hundreds of mannequins, some are outdated and don’t see the sales floor unless they are doing a nostalgia or retro event.

When buying your mannequins ask yourself:
– Is the look of this mannequin going to be outdated quickly?
– Can it serve many purposes in the store?
– Does it work well in a store window, entrance or sell floor?

When deciding on which series of mannequins or individual mannequin you should purchase, it is important that the choice represents your store image and effectively showcases your product lines. For example, if your store image is classic select a non-trendy mannequin. The mannequin should feature a timeless style of hairdo and body stance. If your store’s fashions are trendy, you may have to invest in new mannequins more often to stay up to date with the latest looks and poses. An alternative would be spray painting your headless mannequins in exotic colors or designs to make it a pop statement that fits a current trend.

Realistic mannequins are attractive and durable. They vary in price, style, material and durability. Prestige Mannequins are our high end mannequin collection. They are made of fiberglass and feature a high end look and longer durability. Valueline Mannequins offer great quality without high cost. They are made of fiberglass, they are a more economical option but still durable and attractive. Men, women and children mannequins are available in both collections in various finishes, poses and hair styles. We also offer headless models.

Jersey covered body forms are a popular choice. They are versatile and fit trendy or classic environments well. They are made of cream jersey-covered polyurethane foam. We offer jersey body forms in kits so you get all you need in one box including base, neckblock. They are available in male, female and child.

Soft-sculpture mannequins, affectionately called “Flexi Kids” work wonderfully in children’s stores. These forms are covered with a cream colored fabric and come in various children’s sizes. These forms are fully poseable.

An attractive merchandised mannequin on the sell floor entices customers to immediately check out the garments displayed in their size. Place a 2-way rack or 4-way rack with these items near the mannequin for fast and easy access.

About the Author: Visit Carlson JPM Store Fixtures, your Ultimate Retail Resource, to find the retail solution perfect for you.